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Xpedite?s Campaign Management Solution Now Offers Companies More Communications Bandwidth Via Print, Email, Fax, SMS
ATLANTA, GA (PRWEB) October 21, 2004
Xpedite, a business unit of PTEK Holdings Inc. (NASDAQ: PTEK; http://www.ptek.com), a leading provider of innovative business, data and group communications services, today announced the release of its latest version of Campaign Management, a multimodal email marketing solution that now supports email, fax and two-way SMS. The enhancements were designed to help Xpedite??s business clients strengthen customer relationships, reduce analysis time, automate list management and improve ROI.
Xpedite??s Campaign Management solution is among the most innovative email tools on the market today, coupling powerful technology with an easy-to-use interface. New features include multimodal delivery via SMS, fax, email and print delivery. The application also has been fortified with spam filter checks that enable business clients to purge bad contacts and securely communicate with customers. Campaign Management offers Xpedite??s business clients the best of both worlds ?? unmatched capacity via a robust, international platform and the full scope of features for effective email marketing campaigns.
The integrated, Web-based Campaign Management tool helps clients manage their permission-based email campaigns right from their desktop, without the need for any additional hardware or software. Campaign Management offers database hosting, list segmentation, cross-campaigning comparisons, sequenced messaging, personalization, graphical presentation, real-time reporting of results, and 24-hour access to stored data and reports. Campaign Management even supports the processing, delivery, bounce handling and advanced reporting of high volume email campaigns.
Additional benefits to businesses include dynamic content development, message testing, database replication as well as:
·Trigger-based messaging: Automatically delivers customized messages based upon external events such as recipient feedback or specified time arrivals.
·Subscription Management: Captures detailed customer profiles including fax, sms, mobile, and address information, and uses that information to target individual campaigns.
·Multimodal reports: Secures reports for all modes and combines results from multiple campaigns in real-time, across multiple modes and performs queries on that data collected.
·Tracking: Measures marketing campaign ROI with a comprehensive view of recipient behavior from message receipt forward.
??Xpedite has built a solid reputation among industry analysts as a large, long-time provider of multimodal on-premises marketing applications,?? said Lee Provow, President, Xpedite. ??Fortune 1000 companies are attracted to our market-leading business messaging solutions because they??re cost-effective and continually make the grade in helping them achieve their business needs.??????
About Xpedite
Xpedite (http://www.xpedite.com) is a global provider of integrated data messaging services that drive business communications. Xpedite?s suite of innovative solutions includes electronic statements and invoices, campaign management, donations/collections management, alerts/notifications, broadcast messaging and Fax2Mail. Xpedite operates the world?s largest, private IP-based messaging network and processes more than three billion messages annually. Xpedite has sales offices and technical staff in 18 countries on four continents. Headquartered in Atlanta, Ga., Xpedite is a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; http://www.ptek.com).
About Ptek Holdings, Inc.
Ptek Holdings Inc. is a leading provider of innovative business data and group communications services for global enterprises. Companies use audio and data conferencing solutions to conduct group meetings and presentations over the phone or Web. Ptek also enables customers to process and deliver large quantities of individualized, business critical information, such as electronic statements and invoices, financial transactions, travel confirmations, and drug prescriptions, via a global ASP platform. Ptek serves companies in nearly every business sector, including healthcare, technology, publishing, financial services, travel and hospitality. Ptek services are marketed under the Premiere Conferencing and Xpedite brand names.
Ptek Holdings?? corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at http://www.ptek.com.
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the ?safe harbor? provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management?s current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek?s forward-looking statements, including the factors described from time to time in our press releases, reports and other filings with the SEC. These and other factors may cause our actual results to differ materially from any of our forward-looking statements. All forward-looking statements attributable to us or a person acting on our behalf are expressly qualified in their entirety by this cautionary statement.
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