Small Business Marketing ? Positioning Against Hyper Competition
Article by Abigail Herrera ? Sprite Marketing
Is your service or product lacking a differentiation approach? Or worse, have you positioned your company without determining how and why your customers use your service or product? Are you losing market share?
Positioning is the strategy used to differentiate your product or service against competitors; to position how potential buyers view your product as unique. The concept was made popular in 1969 by Al Ries and Jack Trout with their first book, ?Positioning: The Battle for Your Mind?. According to Ries and Trout, ?Positioning is what you do to the mind of the prospect.?
Positioning, branding and the unique selling proposition (USP) are on-going disciplines within your business that must be constantly reviewed on a per segment basis. Every service or product has a life cycle and your market segments develop over time. Positioning enables your company to differentiate its product or service in the mind of the
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Source: http://www.timersnet.info/small-business-marketing-positioning-against-hyper-competition.html
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