Thursday, January 24, 2013

Jeni's Influenza Sorbet A Hot-Seller For Cold, Flu Season

Would you spend $12 a pint for a booze-infused frozen dessert to ease your flu symptoms?

Jeni's Splendid Ice Cream is counting on it.

The Ohio-based company's Influenza Sorbet has apparently become a sort of prescription du jour among foodies.

"This year, with the early start of the [flu] season and it being particularly nasty, the flavor is sort of having its moment," Jeni's spokesman Ryan Morgan told The Huffington Post. He said it has been the company's best-selling flavor in January.

The sorbet contains a blend of honey, ginger, orange juice, lemon juice, cayenne pepper and Maker's Mark bourbon. (The latter ingredient is trace enough to be kid-friendly, Morgan assures HuffPost.) Together, the ingredients create a flavor resembling "a whiskey sour with a spicy kick," the Los Angeles Times notes.

As for some of the sorbet's relief-providing properties, the honey coats the throat and the cayenne helps clear the nose, owner Jeni Britton Bauer told ABC.

Jeni's website reinforces the message: ?This is our flu-season fix. It?s proven to clear nasal passages, ease a sore throat, and soothe the body."

According to the site, Bauer got the idea for the flavor -- a Jeni's staple since 2004 -- from a heated-up cough syrup concoction of whiskey, honey and lemon juice that her mother and grandmother used to make.

On a sour note, flu vaccine co-developer Doris Bucher told the Inquisitr that the product was cute but lacked the science behind it. Similarly, the Times reminded readers that Influenza Sorbet is not a cure.

But that doesn't put Bauer's spirits down.

?It?s not a miracle. It?s an at-home remedy ? like chicken soup," Bauer told the news outlet.

Influenza Sorbet is available online and at Jeni's outlets in Columbus, Cleveland and Nashville through the winter.

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Source: http://www.huffingtonpost.com/2013/01/22/influenza-sorbet-cold-flu-season_n_2524822.html

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