Results Oriented Direct Marketing For Real Estate Investing ? The ...

If your real estate investing marketing mail piece gets opened, what drives the motivated sellers to call you instead of the competition?

The message delivered by the mail piece makes all the difference. Successful sales messages generate billions of dollars.

Your marketing message must stick out and force them to call you or visit your website.

This articles give you tips of how to write effective sales copy that gets results.
Motivated sellers get tens of letters and postcards especially when they face foreclosure. They cannot read all the letters!

They are also in distress, and these letters add to the agony of their experience.

Suddenly everyone promises to change the world for them. Who should they believe?

It follows that your marketing message must grab their attention, appeal to their emotional needs and have a strong call to action they cannot ignore. And certainly, it must stick out more than the others.

Let us look at each in turn.

1) Grab attention
Your mail piece will go to the trash in 20 seconds if it does not grab their attention. Your mail piece must grab instant attention of your motivated sellers.

This is what gets them to read the rest. It should be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.

In other words, your opening should deliver relief ? which is what the motivated seller needs.

You must be careful not to be aggressive, or it all backfires on you. Motivated sellers are going through tough times and it is important that you are sympathetic to their situation.

This applies whether you use letters or postcards in your real estate investing business.

2) Appeal to their emotional needs
Whereas you need to catch their attention, you also need to be sensitive to their emotional needs.

Your message needs to not only solve their current financial situation, but also convey a solution to emotional distress caused by the financial situation.

You will always come out a winner if you provide a solution to their problem and appeal to their emotional needs.

Don?t forget the mail they get is from aggressive real estate investors who seem to swoop on an opportunity to grab their house. You will be the one they call if your mail piece appeals to them sympathetically and emotionally.

3) Have a strong call to action
Whether you market using letters, post cards or letters, you must have a strong call to action. This si what forces them to take action ? call you or visit your website.

As a successful real estate investor, the best call to action should also force them to visit your real estate investing website. The website should pre-sell you, tell your story and convince them you are the best buyer for their house.

Of course it must have a strong call to action so that they submit their information online sending you pre-screened and pre-negotiated deals.

A good real estate investing website is recommended at the end of this article.

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